About us
ABOUT US
Transforming Hair Care Naturally
With all the global challenges our planet faces today,
communities of conscious consumers are growing
to support sustainable beauty.
Discover New Possibilities
Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.
Start with the customer – discover their hair needs and provide them with the best organic solutions.
Changing the beauty industry is possible.
We’ve done it before.
Meet our team
Passionate experts committed to your hair health
Tony Fred
Chief Executive Officer
Founder and chief visionary, Sarah is the heart of our brand. With a passion for natural beauty, she actively engages in product development, marketing, and enhancing customer experiences to ensure our mission resonates with everyone.
Emily Green
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the beauty industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Lucas Brown
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house formulators and looks after the community of thousands of beauty enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us understand market trends and improve our product offerings. She is determined to drive success and elevate our brand.